Growth Marketing Manager Sweden

ResQ Club is looking for a Growth Marketing Manager in Sweden. Shape the local brand, create engaging content, and test new channels with a strong sustainability focus.

About the role

Growth Marketing Manager Sweden – ResQ Club

ResQ Club is more than just an app — it is a growing movement to reduce food waste and give surplus food and goods a second chance. Through the platform, consumers can buy surplus items from local restaurants, cafés, grocery stores and partners, while businesses reduce waste and reach more customers.

ResQ Club is already a strong player in Finland and is also active in Sweden and Estonia. The company is now entering its next growth phase in the Swedish market. To increase awareness, activate more consumers and build locally relevant marketing, ResQ Club is now looking for a Growth Marketing Manager Sweden.

This is a role for someone who wants to help build ResQ Club’s Swedish market presence in a hands-on and meaningful way. You combine a strong sense for content, social media and storytelling with a clear growth mindset. You enjoy testing, measuring, learning and optimizing — and you thrive in an environment where you are trusted to take ownership, make decisions and turn ideas into concrete marketing activity.

Find out more about ResQ Club: ++https://www.resq-club.com/++

The Role

As Growth Marketing Manager Sweden, you will play a central role in driving ResQ Club’s consumer growth in the Swedish market. You will create and source locally relevant content, run campaigns, follow up on performance and identify what actually makes Swedish consumers discover, try and return to ResQ Club.

You will be part of ResQ Club’s Customer Journey team and work closely with colleagues across marketing automation, data analytics, customer journey and partner management. In Sweden, you will collaborate particularly closely with the local partner-facing role to ensure that marketing activities support both consumer demand and partner sales.

This is a high-ownership role in an early Swedish growth phase. You therefore need to be both hands-on and commercially minded: one day you may analyze which channels, campaigns or content formats drive activation and purchases — the next day you may produce content, brief creators or test a new social media concept.

Work tasks

• Drive local growth marketing in Sweden: Identify what is needed to increase awareness, usage and repeat purchases in the Swedish market — and turn those insights into concrete marketing activities.
• Create and source locally relevant content: Produce, adapt and commission content for Swedish audiences, with a focus on social-first formats, short-form video, paid social, organic content, newsletters and in-app communication.
• Build UGC and creator flows: Identify relevant creators, customers, communities and local profiles, create briefs and ensure a steady flow of authentic, locally relevant content.
• Develop ResQ Club’s social channels in Sweden: Plan, publish and optimize content across channels such as Instagram, TikTok and Facebook, with a strong sense of Swedish tone of voice, culture and consumer behavior.
• Test, measure and optimize: Track campaigns, content and channel performance against relevant KPIs such as acquisition, activation, retention, CAC and ROI.
• Create campaigns that drive behavior: Develop ideas and activities that encourage more Swedish consumers to download the app, make their first purchase and come back.
• Collaborate with local and international teams: Work closely with Customer Journey, Data, Marketing Automation and the Swedish partner-facing team to connect marketing, consumer insights and partner needs.
• Build structure and ways of working: Create simple but scalable processes for content calendars, creator briefs, asset libraries, campaign follow-up and continuous learning.
• Be visible and willing to experiment: When relevant, appear in content yourself, test new formats and quickly turn trends or local insights into marketing activity.

We are looking for

• Experience from growth marketing, digital marketing, content marketing, social media, influencer/creator marketing or UGC — preferably in a consumer-facing digital environment.
• Strong understanding of the Swedish market, Swedish tone of voice and what engages Swedish consumers.
• Experience working with social-first content and a good understanding of what works on channels such as TikTok, Instagram, Facebook and paid social.
• A clear test-and-learn mindset and an interest in connecting creative ideas to data, insights and measurable results.
• A hands-on approach and the ability to create, adapt or commission content yourself — for example short-form video, copy, simple design, campaign material or creator briefs.
• The ability to prioritize independently, manage several initiatives in parallel and create structure even when everything is not yet fully built.
• Comfort working in an entrepreneurial environment where you are expected to take initiative, test new ideas and act rather than wait for perfect conditions.
• Energy, curiosity and motivation to build something in a market with strong potential.
• Fluency in Swedish and professional proficiency in English.
• Experience from consumer apps, marketplaces, food/retail, gaming, mobility, q-commerce, startups/scaleups, digital platforms or other environments where digital consumer growth has been central is considered a strong plus.

Who You Are

To succeed in this role, we believe you combine creativity with commercial drive. You do not see content as an end in itself, but as a tool to create growth, change consumer behavior and drive measurable impact.

You are humble, proactive and quick to test and learn. You do not need to have done this exact journey several times before — what matters more is your energy, courage and ability to form a clear point of view on how to move things forward. You are someone who takes ownership, brings ideas to the table and can say: “This is how I think we should do it — and this is how we will know if it works.”

You are motivated by the opportunity to play a key role in ResQ Club’s Swedish growth journey and want to stay close to the market, the consumers, the partners and the data.

How to Apply

In this process ResQ Club is working together with Winona. If you have any questions please contact recruitment consultant Charlotte Runsbech, ++charlotte.runsbech@winonagroup.com++.

Our selection process is conti